Quince, the American online retailer known for low-priced cashmere, has launched in the UK. It is the brand’s first market outside the US and Canada.
What it sells
Quince sells cashmere, clothing, leather goods, jewellery, beauty products and homeware. Prices quoted at launch include Mongolian cashmere jumpers from £50, silk blouses from £55 and leather handbags from £95. It sells online only, with no shops, and offers free standard UK delivery and a 365-day returns policy (with conditions).
How it keeps prices down
Quince says it buys directly from manufacturers and skips wholesalers and traditional shops, which it claims can save shoppers up to 70%. It also uses AI to spot popular products and forecast demand, so it can place smaller orders and avoid unsold stock. Its website shows each item next to a pricier “traditional retail” equivalent, comparing cost and materials.
A fast-growing business
In March, Quince raised $500 million in a round led by ICONIQ Capital, valuing it at $10.1 billion (about £7.5 billion). The money was set aside for international growth. It is reported to have made over $1 billion in revenue in 2025 and claims 32 million monthly users in North America.
Its price comparisons have been challenged in court. Williams-Sonoma, which owns Pottery Barn, sued Quince over them; a US judge dismissed the claims in September, though Williams-Sonoma can amend its complaint. Quince also won a design patent case brought by Deckers, the owner of Ugg.
The tailoring view
Quince is part of a bigger trend: shoppers want good materials without paying for a famous label. That is a healthy question to ask of any garment. With tailoring, though, the cloth is only part of the story. How a garment is cut, how it is made and how well it fits you matter just as much. A suit made for your shape and worn for years can work out cheaper per wear than several bargains that never quite fit.
Sources: Retail Gazette, The Business of Fashion.
Photo: Ssblucky7, licensed under CC BY-SA 4.0.
